It has been debated that the name Rolex was coined from the phrase hoROLogical EXcellence. Though its founders have not confirmed this rumor, one thing is certain, Rolex timepieces are known for their accurate time display. When discussing luxury watches, Rolex shines forth in terms of quality, consistency, reliability, and aesthetic appeal. It was founded in 1905 by Alfred Davis and Hans Wilsdorf and has long registered itself as a top choice for connoisseurs of watches. Even if you haven’t heard of other famous luxury brands, you would have heard about Rolex as a top-tier brand.